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Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan

Title
Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan
Authors
Cha, HeewonRhee, YunnaChung, Chung Joo
Ewha Authors
차희원
SCOPUS Author ID
차희원scopus
Issue Date
2017
Journal Title
JOURNAL OF GLOBAL INFORMATION TECHNOLOGY MANAGEMENT
ISSN
1097-198XJCR Link

2333-6846JCR Link
Citation
JOURNAL OF GLOBAL INFORMATION TECHNOLOGY MANAGEMENT vol. 20, no. 4, pp. 276 - 295
Keywords
Big Datanation brandweb contentsemantic analysiscomparative study
Publisher
TAYLOR &

FRANCIS INC
Indexed
SSCI; SCOPUS WOS scopus
Document Type
Article
Abstract
This exploratory research used Google to collect atypical data concerning Korea and Japan's nation branding and used these to provide a structural description of the international perspectives of the countries' cultures. Japan differs from Korea by focusing on developing various media, content, and geographical factors through fostering and supporting private-run local brands; also, variations relating to history, strategy, and system have resulted in different online nation-branding practices between the two countries. This study proposes several methods of enhancing nation branding and suggests further analysis of both private and public sector discussions, traditional and up-to-date channels, and various media content.
DOI
10.1080/1097198X.2017.1388697
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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