Study of driving usability in senior consumers

Abstract

This study focused on the positive effects of driving on senior consumers. The purpose of this study was to determine the effects of driving usability of senior drivers on driving satisfaction, mobility, self-usefulness and self-value perception. This study employed the web survey method to gather data and the survey was completed by 340 persons. The study conducted a survey of consumers over 50s who owned and drive cars. 76.2% of the respondents were males and 23.8% were females. As a result, the most important question that senior consumers think is related to mobility. They felt it was very important that they would be able to efficiently use their time, make things easier to do, move independently without anyone’s help, access easily to their destinations, and compensate for the limitations of mobility due to physical aging. Multiple regression analyses were conducted to see the causation between usability and senior driver’s mobility, driving satisfaction, and self-usefulness. Analysis shows that the usability of usefulness and ease of learning are closely related to the mobility perception of senior consumers. Usability has also affected driving satisfaction and self-usefulness. The result of verifying the relationship between driving usability and self-value perception of senior consumers is as follows. The results showed that usefulness, ease of use, and ease of learning all had a significant effect on self-value. The most important factors affecting the perception of self-value of senior consumers were usefulness, followed by ease of learning and ease of use. The results of the hypothesis that mobility, driving satisfaction and self-usefulness have a significant effect on the perception of self-value of senior consumers suggest that recognizing that senior consumers can be needed for people who have close relationships with them through driving can have a positive effect on raising self-value. As a result, we could see that driving usability is a very important factor for senior consumers and they could keep life constantly meaningful and increase awareness of self-value through driving. Based on the findings, it might be able to gain a foothold that can be more practical for senior drivers, not merely about regulating on issues related to senior drivers or emphasizing nonspecific education or policies. © Rushing Water Publishers Ltd. 2018.