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Searching for the organization-public relationship: A valid and reliable instrument

Title
Searching for the organization-public relationship: A valid and reliable instrument
Authors
Kim Y.
Ewha Authors
김영욱
SCOPUS Author ID
김영욱scopus
Issue Date
2001
Journal Title
Journalism and Mass Communication Quaterly
ISSN
1077-6990JCR Link
Citation
vol. 78, no. 4, pp. 799 - 815
Indexed
SSCI; SCOPUS scopus
Abstract
The purpose of this study is to devise a valid and reliable instrument to measure the organization-public relationship. This study has three research steps. At first, the study tests extensive items collected from the literature review using exploratory factor analysis, and then the items are tested again with confirmatory factor analysis. Lastly, the study verifies the instrument through two surveys. Through these three steps, this study finalizes a valid and reliable four-dimension scale with sixteen items for measuring the organization-public relationship. The results demonstrate that the scale is valid for other kinds of samples.
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사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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