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Media or personal relations? Exploring media relations dimensions in South Korea

Title
Media or personal relations? Exploring media relations dimensions in South Korea
Authors
Jo S.Kim Y.
Ewha Authors
김영욱
SCOPUS Author ID
김영욱scopus
Issue Date
2004
Journal Title
Journalism and Mass Communication Quarterly
ISSN
1077-6990JCR Link
Citation
vol. 81, no. 2, pp. 292 - 306
Indexed
SSCI; SCOPUS scopus
Abstract
This study examined the dimensions of media relations and their impact on how public relations is valued. The results showed that three factors determine media relations in South Korea. The first principal factor demonstrated existence of informal relationships in media relations. The results also affirm the personal influence model of public relations. Establishing personal relationships with journalists is a critical task among public relations practitioners. If public relations practitioners do not possess personal relationships with appropriate journalists, they often have difficulty getting media coverage. In particular, personal relationships play a critical role in the event of minimizing unfavorable media coverage. © 2004 AEJMC.
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사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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