Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 윤여선 | - |
dc.date.accessioned | 2018-05-30T08:14:01Z | - |
dc.date.available | 2018-05-30T08:14:01Z | - |
dc.date.issued | 2006 | - |
dc.identifier.issn | 0092-0703 | - |
dc.identifier.other | OAK-3295 | - |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/243475 | - |
dc.description.abstract | This research examined how observers use corporate associations (e.g., environmental responsibility) in drawing inferences about a target consumer's dispositions (e.g., whether the target person really cares about the environment). Respondents read a scenario describing a target consumer purchasing a certain brand of pens, whose maker had recently teamed up with an environmental organization. It was found that target-related factors (e.g., impression motivation, the consistency of behavior) and company-related factors (e.g., the congruity of the supported cause with the company's reputation) systematically influenced the dispositional inferences made by the observers. Copyright © 2006 by Academy of Marketing Science. | - |
dc.language | English | - |
dc.title | Drawing inferences about others on the basis of corporate associations | - |
dc.type | Article | - |
dc.relation.issue | 2 | - |
dc.relation.volume | 34 | - |
dc.relation.index | SSCI | - |
dc.relation.index | SCOPUS | - |
dc.relation.startpage | 167 | - |
dc.relation.lastpage | 173 | - |
dc.relation.journaltitle | Journal of the Academy of Marketing Science | - |
dc.identifier.doi | 10.1177/0092070305284981 | - |
dc.identifier.wosid | WOS:000237112100009 | - |
dc.identifier.scopusid | 2-s2.0-33644620425 | - |
dc.author.google | Yoon Y. | - |
dc.author.google | Gurhan-Canli Z. | - |
dc.author.google | Bozok B. | - |
dc.contributor.scopusid | 윤여선(56292573500) | - |
dc.date.modifydate | 20211210152535 | - |