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Issue DateTitleAuthor(s)Type
2024When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements박민정Article
2024Augmented reality in delivering experiential values: moderating role of task complexity박민정Article
2024Imagery evoking visual and verbal information presentations in mobile commerce: the roles of augmented reality and product review박민정Article
2023Discovering fashion industry trends in the online news by applying text mining and time series regression analysis박민정Article
2023Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)박민정Article
2023Conceptual framework of hybrid style in fashion image datasets for machine learning박민정Article
2023Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand박민정Article
2022Analyzing genderless fashion trends of consumers’ perceptions on social media: using unstructured big data analysis through Latent Dirichlet Allocation-based topic modeling박민정; 조인호Article
2022The Effects of Perceived Quality of Fashion Chatbot’s Product Recommendation Service on Perceived Usefulness, Trust and Consumer Response박민정Article
2021How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence박민정Article
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