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신산업융합대학
의류산업학과
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2019
The effects of experiential factors of virtual reality (VR) store on perceived information, satisfaction and revisit intention [가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향]
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Experiential marketing
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Perceived amount of information
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Revisit intention
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Virtual reality
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