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신산업융합대학
의류산업학과
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Results 1-3 of 3 (Search time: 0.0 seconds).
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2021
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence
박민정
Article
2023
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
박민정
Article
2019
The effects of experiential factors of virtual reality (VR) store on perceived information, satisfaction and revisit intention [가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향]
박민정
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Behavioral intention
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Augmented reality
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Consumer experience
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Customer satisfaction
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Experiential marketing
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Perceived amount of information
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Perceived enjoyment
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