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신산업융합대학
의류산업학과
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2023
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
박민정
Article
2024
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
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Artificial influencer
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Attractiveness
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Brand attachment
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Computers are social actors
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Influencer marketing
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Mimetic desire
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Perceived anthropomorphism
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Purchase intention
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2024
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2023
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