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Showing results 1 to 5 of 5

Issue DateTitleAuthor(s)Type
2019Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits박민정Article
2021Consumer decision-making in a retail store: the role of mental imagery and gender difference박민정Article
2016E-MASS CUSTOMIZATION: EFFECTS OF SELF-CONGRUITY AND FUNCTIONAL CONGRUITY ON CONSUMER RESPONSES박민정Article
2020Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective박민정Article
2021How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence박민정Article
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