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CROSS-CULTURAL TESTING OF FACE THREATS TO PREDICT APOLOGY AND THANKS INTENTIONS

Title
CROSS-CULTURAL TESTING OF FACE THREATS TO PREDICT APOLOGY AND THANKS INTENTIONS
Authors
Lee, Hye EunPark, Hyunjin
Ewha Authors
이혜은
Issue Date
2017
Journal Title
SOCIAL BEHAVIOR AND PERSONALITY
ISSN
0301-2212JCR Link1179-6391JCR Link
Citation
vol. 45, no. 10, pp. 1643 - 1654
Keywords
apologythanksface threatsspeech actscross-cultural communication
Publisher
SOC PERSONALITY RES INC
Indexed
SSCI; SCOPUS WOS
Abstract
We examined whether Koreans intended to make an apology and North Americans intended to express thanks in a message asking for a favor. Because one reason for apologizing or thanking is to lessen the face threat occurred by favor asking, four face threats were empirically measured to predict participants' intentions. Participants were 104 North American and 90 Korean college students who took the role of an email sender making a favor request and selected from options for apologizing or thanking the receiver to lessen the four types of face threat. Results showed that North Americans intended to express thanks, and both North Americans and Koreans intended to make an apology when asking a favor; further, for Koreans, a speaker's positive face threat triggered intention to make an apology and, for North Americans, a receiver's negative face threat triggered an intention to express thanks. Implications and future research directions are discussed.
DOI
10.2224/sbp.6468
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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