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Influencing Myself: Self-Reinforcement Through Online Political Expression

Title
Influencing Myself: Self-Reinforcement Through Online Political Expression
Authors
Cho, JaehoAhmed, SaifuddinKeum, HeejoChoi, Yun JungLee, Jong Hyuk
Ewha Authors
최윤정
SCOPUS Author ID
최윤정scopus
Issue Date
2018
Journal Title
COMMUNICATION RESEARCH
ISSN
0093-6502JCR Link1552-3810JCR Link
Citation
vol. 45, no. 1, pp. 83 - 111
Keywords
political expressionexpression effectsself-reinforcementpolarizationsocial media
Publisher
SAGE PUBLICATIONS INC
Indexed
SSCI; SCOPUS WOS
Abstract
Over the past decade, various online communication platforms have empowered citizens to express themselves politically. Although the political impact of online citizen expression has drawn considerable attention, research has largely focused on whether and how citizen-generated messages influence the public as an information alternative to traditional news outlets. The present study aims to provide a new perspective on understanding citizen expression by examining its political implications for the expressers themselves rather than those exposed to the expressed ideas. Data from a national survey and an online discussion forum study suggest that expressing oneself about politics provides self-reinforcing feedback. Political expressions on social media and the online forum were found to (a) reinforce the expressers' partisan thought process and (b) harden their pre-existing political preferences. Implications for the role the Internet plays in democracy will be discussed.
DOI
10.1177/0093650216644020
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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