View : 1 Download: 0

Emergence of the viewing public: Does social television viewing transform individual viewers into a viewing public?

Title
Emergence of the viewing public: Does social television viewing transform individual viewers into a viewing public?
Authors
Choi, Yun Jung
Ewha Authors
최윤정
SCOPUS Author ID
최윤정scopus
Issue Date
2017
Journal Title
TELEMATICS AND INFORMATICS
ISSN
0736-5853JCR Link
Citation
vol. 34, no. 7, pp. 1059 - 1070
Keywords
Social viewingSocial TVAudienceViewing publicProgram genreProgram qualityCritical viewing
Publisher
ELSEVIER SCIENCE BV
Indexed
SSCI; SCOPUS WOS scopus
Abstract
This study wanted to find out whether social viewing, the act of exchanging ideas through online media while watching television programs, can turn an audience member into a viewing public. This study proposed nine variables that represent attributes of viewing pubic and content analyzed social viewing discussions based on those variables. The results showed that more than half of the discussions reflected negotiated reading and independent reading of the television texts. A factor analysis of the nine indicators of social viewing resulted in three factors - issue viewing, network viewing and critical viewing. The comparison of three factors across four programs showed that social viewing is sensitive to genres of programs. As expected, the documentary, a non-fiction genre, caused viewers to be engaged in issue related discussions with critical perspectives. The drama genre, on the other hand, was less successful in transforming an audience into public. The study also found that the quality of program did not influence the social viewers' discussions. (C) 2017 Elsevier Ltd. All rights reserved.
DOI
10.1016/j.tele.2017.04.014
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
Files in This Item:
There are no files associated with this item.


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE