DSpace at EWHA: Perceptions of branding among television station managers: An exploratory analysis

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DC Field	Value	Language
dc.contributor.author	김영욱	*
dc.date.accessioned	2017-11-22T06:30:05Z	-
dc.date.available	2017-11-22T06:30:05Z	-
dc.date.issued	2001	*
dc.identifier.issn	0883-8151	*
dc.identifier.other	OAK-18073	*
dc.identifier.uri	https://dspace.ewha.ac.kr/handle/2015.oak/239207	-
dc.description.abstract	This research assessed the perceptions of branding and branding practices among general managers of commercial television stations. The study concluded that general managers perceived branding to be an "important tactical management function" with branding applications in areas most related to news and promotion. In addition, the managers' commitment to brand research was linked to their understanding and positive perceptions of branding. Market sizes and news leadership were also related to perceived branding practices. © 2001 Broadcast Education Association.	*
dc.language	English	*
dc.title	Perceptions of branding among television station managers: An exploratory analysis	*
dc.type	Article	*
dc.relation.issue	1	*
dc.relation.volume	45	*
dc.relation.index	SSCI	*
dc.relation.index	SCOPUS	*
dc.relation.startpage	75	*
dc.relation.lastpage	91	*
dc.relation.journaltitle	Journal of Broadcasting and Electronic Media	*
dc.identifier.scopusid	2-s2.0-7444258789	*
dc.author.google	Chan-Olmsted S.M.	*
dc.author.google	Kim Y.	*
dc.contributor.scopusid	김영욱(7410196646)	*
dc.date.modifydate	20240118134111	*