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Electronic word-of-mouth, box office revenue and social media

Title
Electronic word-of-mouth, box office revenue and social media
Authors
Baek, HyunmiOh, SehwanYang, Hee-DongAhn, JoongHo
Ewha Authors
양희동
SCOPUS Author ID
양희동scopus
Issue Date
2017
Journal Title
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
ISSN
1567-4223JCR Link1873-7846JCR Link
Citation
vol. 22, pp. 13 - 23
Keywords
Box office effectsElectronic word-of-mouthInnovation diffusionInterpersonal communicationMass mediaMoviesSocial media
Publisher
ELSEVIER SCIENCE BV
Indexed
SCIE; SSCI; SCOPUS WOS scopus
Abstract
We investigate how electronic word-of-mouth through different types of social media impacts of box office revenue across different phases of movie screening based on Roger's innovation diffusion model. We collected daily electronic word-of-mouth for movies from February to October 2012 from Twitter, Yahoo! Movies, YouTube, and blogs. The results indicate that Twitter influences on box office revenue were greater in the initial stage of a movie's opening, because of its high immediacy and diffusion characteristics. Yahoo! Movies was more influential in the late stage of a movie's opening because of high persuasion characteristics. Since blogs and YouTube contain characteristics of mass media and interpersonal communication media, we found that there were no differences for the impacts of blogs and YouTube on box office revenue between the initial and later stages. (C) 2017 Elsevier B.V. All rights reserved.
DOI
10.1016/j.elerap.2017.02.001
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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