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Utilization of new technologies: organizational adaptation to business environments

Title
Utilization of new technologies: organizational adaptation to business environments
Authors
Kim N.Pae J.H.
Ewha Authors
배재현
SCOPUS Author ID
배재현scopus
Issue Date
2007
Journal Title
Journal of the Academy of Marketing Science
ISSN
0092-0703JCR Link
Citation
vol. 35, no. 2, pp. 259 - 269
Indexed
SSCI; SCOPUS WOS scopus
Abstract
The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with the successful utilization of new technologies. To this end, the suggested framework examines the efforts put forth by the two parties involved (the firm buying and the firm supplying the new technology). We use 112 matched data collected from the suppliers and buyers of the customer relationship management (CRM) system in business-to-business markets. We find that the perceived turbulence of business environments stimulates adaptive efforts from both the supplying and buying firms, which may lead to a high level of utilization of new technologies for the buying firm. © 2007 Academy of Marketing Science.
DOI
10.1007/s11747-007-0032-6
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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