Korean practitioners and journalists: Relational influences in news selection

Abstract

This study investigates how source-media relationships influence perceptions toward news selection from the public relations practitioners' viewpoint in Korea. The results show that Korean public relations practitioners who perform formal media relations believed that journalists would select news stories based on journalists' media routine principles, such as using government sources. In contrast, Korean public relations practitioners who perform informal or monetary media relations believed that journalists would select news stories based on journalists' extra-media factors, such as personal relationships with public relations practitioners. © 2006 Elsevier Inc. All rights reserved.