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Stereotype content model across cultures: Towards universal similarities and some differences

Title
Stereotype content model across cultures: Towards universal similarities and some differences
Authors
Cuddy A.J.C.Fiske S.T.Kwan V.S.Y.Glick P.Demoulin S.Leyens J.-P.Bond M.H.Croizet J.-C.Ellemers N.Sleebos E.Htun T.T.Kim H.-J.Maio G.Perry J.Petkova K.Todorov V.Rodriguez-Bailon R.Morales E.Moya M.Palacios M.Smith V.Perez R.Vala J.Ziegler R.
Ewha Authors
김현정
Issue Date
2009
Journal Title
British Journal of Social Psychology
ISSN
0144-6665JCR Link
Citation
vol. 48, no. 1, pp. 1 - 33
Indexed
SSCI; SCOPUS WOS scopus
Abstract
The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N = 1; 028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies. © 2009 The British Psychological Society.
DOI
10.1348/014466608X314935
Appears in Collections:
사회과학대학 > 심리학전공 > Journal papers
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