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Effects of question style in user’s emotion survey: Using the case of FWA’s best award winning website

Title
Effects of question style in user’s emotion survey: Using the case of FWA’s best award winning website
Authors
Lee S.Park J.H.Kim D.Ryoo H.Y.
Ewha Authors
류한영박주현
SCOPUS Author ID
류한영scopus
Issue Date
2016
Journal Title
Lecture Notes in Electrical Engineering
ISSN
1876-1100JCR Link
Citation
vol. 393, pp. 707 - 711
Keywords
Question styleUser’s emotionUser’s sensibility
Publisher
Springer Verlag
Indexed
SCOPUS scopus
Abstract
An emotional design that measures human emotion for new product has been emerging in several fields. The most pervasive method of measuring the human emotion is evaluating the users’ emotions with the questionnaire including the most common emotional vocabularies. The objective of this study is evaluating the level of user’s emotion with three different questionnaires in sentence length and expression styles. In order to achieve the study objective, the main page of best award winning website from the FWA (Favourite Website Awards), an industry recognized internet award program, was selected for evaluating the human emotion. This study found that different question style has no significant effect on human emotion evaluation. The findings from this study are a lot different from the research reported in the literature outside the Korea. This implies that additional research might be necessary by adopting different target participants or investigating the characteristics of the survey respondents. © Springer Science+Business Media Singapore 2016.
DOI
10.1007/978-981-10-1536-6_92
ISBN
9789811015359
Appears in Collections:
신산업융합대학 > 융합콘텐츠학과 > Journal papers
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