Effects of question style in user’s emotion survey: Using the case of FWA’s best award winning website

Abstract

An emotional design that measures human emotion for new product has been emerging in several fields. The most pervasive method of measuring the human emotion is evaluating the users’ emotions with the questionnaire including the most common emotional vocabularies. The objective of this study is evaluating the level of user’s emotion with three different questionnaires in sentence length and expression styles. In order to achieve the study objective, the main page of best award winning website from the FWA (Favourite Website Awards), an industry recognized internet award program, was selected for evaluating the human emotion. This study found that different question style has no significant effect on human emotion evaluation. The findings from this study are a lot different from the research reported in the literature outside the Korea. This implies that additional research might be necessary by adopting different target participants or investigating the characteristics of the survey respondents. © Springer Science+Business Media Singapore 2016.