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Public relations in south korea applying theories and exploring opportunities

Title
Public relations in south korea applying theories and exploring opportunities
Authors
Kim Y.Hon L.C.
Ewha Authors
김영욱
SCOPUS Author ID
김영욱scopus
Issue Date
2001
Journal Title
Journal of Asian Pacific Communication
ISSN
0957-6851JCR Link
Citation
vol. 11, no. 2, pp. 263 - 286
Keywords
Communication characteristicsCultural diversityInternational public relationsPublic relations in South KoreaPublic relations modelsPublic relations roles
Indexed
SCOPUS scopus
Abstract
The purpose of this study is to examine how and why existing public relations theories, developed largely in the United States, workor do not work to the public relations function in South Korea with the consideration of differences in cultural and business systems. Qualitative interviews with CEOs and public relations executives in Korea revealed difficulties in applyingWestern models of public relations and cultural norms for communication to the Korean situation. Also most Korean public relations practitioners perform technical duties, yet they understand the function and importance of the manager role. Current trends suggest that Korean companies increasingly understand the value of public relations in this pluralistic and integrated society. © 2001 John Benjamins Publishing Company.
DOI
10.1075/japc.11.2.09kim
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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