NL repository
menu
검색
Library
Browse
Communities & Collections
By Date
Authors
Titles
Subject
My Repository
My Account
Receive email updates
Edit Profile
DSpace at EWHA
사회과학대학
커뮤니케이션·미디어학전공
Journal papers
View : 1044 Download: 0
Issues evaluation: The case of Microsoft
Title
Issues evaluation: The case of Microsoft
Authors
Kim J.
;
Kim Y.
Ewha Authors
김영욱
SCOPUS Author ID
김영욱
Issue Date
2001
Journal Title
Corporate Communications: An International Journal
ISSN
1356-3289
Citation
Corporate Communications: An International Journal vol. 6, no. 2, pp. 76 - 81
Keywords
Advertising
;
Issues management
;
Measurement
;
Media
;
Public relations
Indexed
SCOPUS
Document Type
Article
Abstract
The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was applied to the Microsoft antitrust trial case. A new formula for measuring media exposure was also introduced for the next step of applications. © 2001, MCB UP Limited
DOI
10.1108/13563280110391304
Appears in Collections:
사회과학대학
>
커뮤니케이션·미디어학전공
>
Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML
Show full item record
Find@EWHA
트윗하기
BROWSE
Communities & Collections
By Date
Authors
Titles
Subject