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A study on the motivations of herd behavior

Title
A study on the motivations of herd behavior
Authors
Lee Y.-S.Choi H.-K.
Ewha Authors
최혜경
SCOPUS Author ID
최혜경scopus
Issue Date
2016
Journal Title
Information (Japan)
ISSN
1343-4500JCR Link
Citation
vol. 19, no. 4, pp. 1233 - 1238
Keywords
Childcare consumptionEmotionalFadsHerd behaviorImitationIrrationalitySocial
Publisher
International Information Institute Ltd.
Indexed
SCOPUS scopus
Abstract
Herd behavior occurs when individuals exhibit a behavior that differs from their own preference in pursuit of what others choose, which is observed in many faces of life. In the process of consumer decision making, in particular, people tend to follow other people's choices as a way to reduce the risk of making bad decisions. This study focuses on the herd behavior exhibited by mothers of preschool children in relation to their purchasing decisions for children's goods and services. As a result, the authors aim to derive important implications regarding the independent features of concepts supporting herd behavior, relationships among these concepts, and factors determining satisfaction (or dissatisfaction) regarding consumer behavior. ©2016 International Information Institute.
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사회과학대학 > 소비자학전공 > Journal papers
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