DSpace at EWHA: Introduction: Social media marketing and luxury brands

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DC Field	Value	Language
dc.contributor.author	박성연	*
dc.date.accessioned	2016-08-29T12:08:46Z	-
dc.date.available	2016-08-29T12:08:46Z	-
dc.date.issued	2014	*
dc.identifier.issn	2093-2685	*
dc.identifier.other	OAK-18552	*
dc.identifier.uri	https://dspace.ewha.ac.kr/handle/2015.oak/231535	-
dc.description.abstract	This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013. © 2014 Korean Scholars of Marketing Science.	*
dc.language	English	*
dc.publisher	Routledge	*
dc.subject	Consumer behavior	*
dc.subject	Global fashion marketing	*
dc.subject	Luxury brands	*
dc.subject	Semiotics	*
dc.subject	Social media marketing	*
dc.title	Introduction: Social media marketing and luxury brands	*
dc.type	Article	*
dc.relation.issue	3	*
dc.relation.volume	5	*
dc.relation.index	SCOPUS	*
dc.relation.index	KCIE	*
dc.relation.startpage	195	*
dc.relation.lastpage	196	*
dc.relation.journaltitle	Journal of Global Fashion Marketing	*
dc.identifier.doi	10.1080/20932685.2014.908528	*
dc.identifier.scopusid	2-s2.0-84964054547	*
dc.author.google	Phan M.	*
dc.author.google	Park S.-Y.	*
dc.contributor.scopusid	박성연(8426254500)	*
dc.date.modifydate	20240415123001	*