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The radiation problem and its solution from a health communication perspective

Title
The radiation problem and its solution from a health communication perspective
Authors
Kim Y.
Ewha Authors
김영욱
SCOPUS Author ID
김영욱scopus
Issue Date
2016
Journal Title
Journal of Korean Medical Science
ISSN
1011-8934JCR Link
Citation
vol. 31, pp. S88 - S98
Keywords
Communication strategyHealth communicationMessage frameRadiationRisk perception
Publisher
Korean Academy of Medical Science
Indexed
SCI; SCIE; SCOPUS; KCI WOS scopus
Abstract
This paper observes both foreign and national discussions on preexisting radiation communication and attempts to find out what it takes to ensure that discussion concerning radiation leads to participation of and trust-building with members of society while considering cultural aspects. When analyzing Korean studies on health risk communication concerning radiation which utilize the frame of foreign literature, Korean studies can be categorized into one of the following themes: different risk perceptions between experts and the general public, discussion on the effects of the framing of radiation messages and media coverage, and research discussing the social implications of the dangers of radiation and the need for effective communication. These study results can be better explained when integrated with Korean social cultural dimensions. The "boiling pot effect" towards risk issues, egalitarian perceptions, escalation of ideological opposition and biased reasoning, and so on are especially major influences. Communication addressing radiological risks must foremost be open and able to mitigate distrust, must give the general public a chance to judge for themselves to prevent stigmatization, and, through the use of media and public education, must make efforts to prevent the proliferation of needless anxiety. Using literature research, this paper discusses possible ways to improve the effect of future health risk communication concerning radiation. © 2016 The Korean Academy of Medical Sciences.
DOI
10.3346/jkms.2016.31.S1.S88
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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