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Searching for identity-consistency after retirement: The meaning of consumption among elderly consumers

Title
Searching for identity-consistency after retirement: The meaning of consumption among elderly consumers
Authors
Oh E.Choi H.
Ewha Authors
최혜경
SCOPUS Author ID
최혜경scopus
Issue Date
2015
Journal Title
Information (Japan)
ISSN
1343-4500JCR Link
Citation
vol. 18, no. 5, pp. 2027 - 2032
Keywords
Adaptive strategyConsumptionContinuityElderly consumersIdentityLife narrativesRetirementSenior consumersSOC
Publisher
International Information Institute Ltd.
Indexed
SCOPUS scopus
Abstract
This study intends to find out how retired consumers facing a turning point in their life, retirement, tries to maintain the consistency in their own identity through consumption. In-depth interview of 5 retirees revealed that retirement creates a new place for consumption. These retirees have been experiencing a change from production-centered life to consumption-centered life, and become interested either in activities that they wanted to do but couldn't before retirement or in totally new activities. They try to reveal their identity by consuming products or services associated with those activities. Furthermore, faced with a huge life change, retirement, they seem to pursue a desirable future by compensating losses caused by retirement and aging and putting their resources in an optimal way into activities fitting their environments, taking advantage of consumption as an adaptive strategy. In addition, they try to continue writing narratives of personal history while balancing between continuity and change. © 2015 International Information Institute.
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사회과학대학 > 소비자학전공 > Journal papers
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