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dc.contributor.author이종국*
dc.date.accessioned2016-08-29T12:08:50Z-
dc.date.available2016-08-29T12:08:50Z-
dc.date.issued2015*
dc.identifier.issn0022-2429*
dc.identifier.otherOAK-14556*
dc.identifier.urihttps://dspace.ewha.ac.kr/handle/2015.oak/230436-
dc.description.abstractAbnormal stock returns; Codevelopment timing; Downstream partner; Transaction costs; Upstream partner*
dc.languageEnglish*
dc.publisherAmerican Marketing Association*
dc.titleThe timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners*
dc.typeArticle*
dc.relation.issue1*
dc.relation.volume79*
dc.relation.indexSSCI*
dc.relation.indexSCOPUS*
dc.relation.startpage64*
dc.relation.lastpage82*
dc.relation.journaltitleJournal of Marketing*
dc.identifier.doi10.1509/jm.13.0490*
dc.identifier.wosidWOS:000351308900005*
dc.identifier.scopusid2-s2.0-84922041911*
dc.author.googleFang E.*
dc.author.googleLee J.*
dc.author.googleYang Z.*
dc.contributor.scopusid이종국(35519901200)*
dc.date.modifydate20240130105243*
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경영대학 > 경영학전공 > Journal papers
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