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Destination food image and intention to eat destination foods: a view from Korea

Title
Destination food image and intention to eat destination foods: a view from Korea
Authors
Seo S.Yun N.Kim O.Y.
Ewha Authors
서선희
SCOPUS Author ID
서선희scopus
Issue Date
2017
Journal Title
Current Issues in Tourism
ISSN
1368-3500JCR Link
Citation
vol. 20, no. 2, pp. 135 - 156
Keywords
affective imagecognitive imagecross culturaldestination foodsfood imagepreferencetourist food choice
Publisher
Routledge
Indexed
SSCI; SCOPUS WOS scopus
Abstract
Food image has begun to influence tourist behaviour, so understanding the food image of a destination is important. This study examined the relationships among destination food image, preference, and intention to eat destination foods. A total of 357 tourists in Korea participated in this study. The results of structural equation modelling confirmed empirically that image affected behavioural intention as it applied to food. Cognitive image had a stronger influence than affective image on preferences for destination foods and intention to eat destination foods. In addition, preference for destination foods predicted intention to eat destination foods. This study indicates that the cognitive image of destination foods should be identified and that image strengthened to increase tourists' intentions to eat destination foods. Marketing strategies should appeal to both authenticity and the unique cognitive image of destination foods as well as encourage tourists to experience destination foods and gain internal information. © 2014 Taylor & Francis.
DOI
10.1080/13683500.2014.934210
Appears in Collections:
신산업융합대학 > 식품영양학과 > Journal papers
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