Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 신경식 | * |
dc.contributor.author | 서아영 | * |
dc.date.accessioned | 2016-08-28T11:08:35Z | - |
dc.date.available | 2016-08-28T11:08:35Z | - |
dc.date.issued | 2010 | * |
dc.identifier.other | OAK-13696 | * |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/229653 | - |
dc.description.abstract | Virtual communities enable one to pretend to be a different person or to possess a different identity at little or no cost. Despite the ubiquity of such communities, there is only limited theoretical and empirical research on how taking on a different identity is associated with one's contributive behavior in those communities. Drawing on the social psychology literature, we adopt the concept of self-discrepancy rooted in self-identity and derive an index for self-discrepancy by using the differences between actual and virtual identities. Next, we link the self-discrepancy with perceived privacy rights and with quality and quantity of contribution. Analysis of 299 respondents showed that self-discrepancy significantly influenced perceived privacy rights and indirectly reduced quality and quantity of contribution in virtual communities. Furthermore, sub-group analysis revealed that the effects of self-discrepancy varied depending on whether the virtual community was utilitarian or hedonic. The present study aims to show how an individual member's self-concept is associated with his or her psychological state in a virtual community, thereby offering practical insights for managers of virtual communities by suggesting how multi-identity should be managed therein. | * |
dc.language | English | * |
dc.title | Discrepancy between actual self and virtual self: Theoretical extensions, measurement and relation to contribution in virtual communities | * |
dc.type | Conference Paper | * |
dc.relation.index | SCOPUS | * |
dc.relation.startpage | 1971 | * |
dc.relation.lastpage | 1978 | * |
dc.relation.journaltitle | PACIS 2010 - 14th Pacific Asia Conference on Information Systems | * |
dc.identifier.scopusid | 2-s2.0-84856021975 | * |
dc.author.google | Suh A. | * |
dc.author.google | Shin K.-S. | * |
dc.contributor.scopusid | 신경식(56927436200) | * |
dc.date.modifydate | 20240118131805 | * |