View : 20 Download: 0

How are consumers, service and market factors related to customer loyalty in medical service? Targeting the medical consumer in a city

Title
How are consumers, service and market factors related to customer loyalty in medical service? Targeting the medical consumer in a city
Authors
Lee S.Kim H.Kim J.Ha G.
Ewha Authors
이선희
SCOPUS Author ID
이선희scopus
Issue Date
2008
Journal Title
Journal of preventive medicine and public health = Yebang Ǔihakhoe chi
ISSN
1975-8375JCR Link
Citation
vol. 41, no. 5, pp. 315 - 322
Indexed
SCOPUS; KCI scopus
Abstract
OBJECTIVES: This study was performed to explore customer loyalty and the related factors. METHODS: 900 households (a 1% sample) were randomly selected from the total population of K city located in Kangwon province. An interview survey was performed with using a structured questionnaire for the subjects (923 persons) who had used medical service during the year before the survey, and the survey was done September, 2002. RESULTS: When comparing the relating factors related with customer loyalty according to the sociodemographic characteristics, the older group showed a significantly higher level of recognition for service quality, service reputation, internal customers.attitudes and switching cost. The lower income group showed a higher level of recognition for service quality, service image and switching cost. The lower educated group showed a higher level of recognition for service reputation, service image and internal customers.attitudes. The higher educated group showed a higher level of recognition for perceived risk, and seeking variety. In addition, the expert group or the service and manufacturing workers group showed a higher level of recognition for service involvement. On multiple regression analysis, internal customers' attitudes, service image, service reputation, service quality, switching cost, and substitutability showed significant relations with customer loyalty. CONCLUSIONS: This study showed that customer loyalty was significantly influenced by service factors like internal customers' attitudes, service image, service reputation, and service quality, and by market factors like switching cost, and substitutability. The results of this study can be used as a baseline for developing strategies to create and keep customers with high loyalty.
DOI
10.3961/jpmph.2008.41.5.315
Appears in Collections:
의학전문대학원 > 의학과 > Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE