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PLace-aware active promotion (PLAP) technique

Title
PLace-aware active promotion (PLAP) technique
Authors
Nam Y.Lee J.
Ewha Authors
남양희
SCOPUS Author ID
남양희scopus
Issue Date
2008
Journal Title
Proceedings - 3rd International Conference on Convergence and Hybrid Information Technology, ICCIT 2008
Indexed
SCOPUS scopus
Abstract
This paper presents a location based active promotion technique called PLAP for mobile environment. While most of the previous location aware systems have utilized specialized sensors or artificial markers, PLAP provides real-time place recognition capability using camera which is nowadays attached to most mobile systems. An active clothes promotion system is built using PLAP and provides users the information on place-relevant fashion items. This system showed PLAP can provide high degree of place-awareness even for the indoor environment where the place identification is more difficult than the outdoor cases. © 2008 IEEE.
DOI
10.1109/ICCIT.2008.183
ISBN
9780769534077
Appears in Collections:
신산업융합대학 > 융합콘텐츠학과 > Journal papers
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