Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 배재현 | - |
dc.date.accessioned | 2016-08-28T11:08:44Z | - |
dc.date.available | 2016-08-28T11:08:44Z | - |
dc.date.issued | 2008 | - |
dc.identifier.issn | 0887-6045 | - |
dc.identifier.other | OAK-13037 | - |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/229082 | - |
dc.description.abstract | Purpose - The purpose of this paper is to understand the impact of the antecedents of the exchange domain (use of coercive influence, ideational favor exchange, calculative resource-dependence, and decision uncertainty) on relationship building. The paper examines the link between the two mediating dynamics of embedded trust and relationship-specific customization and loyalty by developing a model of vulnerability-based commitment. Design/methodology/approach - The links between the model elements are tested using data from a survey of clients in the Hong Kong insurance service. Structural equation analysis is used to test research hypotheses and to examine the extent to which vulnerability-based commitment leads to the development of loyalty. Findings - The degree of embedded trust between parties is enhanced by the use of coercive influence, favor, and resource-dependence. Embedded trust has a negative relationship with decision uncertainty. The antecedents of coercive influence, favor, and resource-dependence have positive impacts on relationship-specific customization. Vulnerability-based commitment is positively affected both by trust and customization whilst commitment has a positive impact on loyalty. Practical implications - A vulnerability-based commitment model is developed as an analytical and managerial tool for understanding the benefits and hidden vulnerabilities of client loyalty and for implementing effective service strategies. Originality/value - By understanding the implications of the benefits/ costs in commitment vulnerabilities, the findings can help in the design of a loyalty quality system. A new measurement tool is provided to enable researchers to perform more vigorous scale development of commitment. | - |
dc.language | English | - |
dc.title | Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry | - |
dc.type | Article | - |
dc.relation.issue | 2 | - |
dc.relation.volume | 22 | - |
dc.relation.index | SSCI | - |
dc.relation.index | SCOPUS | - |
dc.relation.startpage | 136 | - |
dc.relation.lastpage | 148 | - |
dc.relation.journaltitle | Journal of Services Marketing | - |
dc.identifier.doi | 10.1108/08876040810862877 | - |
dc.identifier.scopusid | 2-s2.0-43149098312 | - |
dc.author.google | Wong Y.H. | - |
dc.author.google | Chan R.Y.K. | - |
dc.author.google | Leung T.K.P. | - |
dc.author.google | Pae J.H. | - |
dc.contributor.scopusid | 배재현(6602555317) | - |
dc.date.modifydate | 20170522113504 | - |