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Ethical Standards and Ideololgy among Korean Public Relations Practitioners

Title
Ethical Standards and Ideololgy among Korean Public Relations Practitioners
Authors
Kim Y.
Ewha Authors
김영욱
SCOPUS Author ID
김영욱scopus
Issue Date
2003
Journal Title
Journal of Business Ethics
ISSN
0167-4544JCR Link
Citation
vol. 42, no. 3, pp. 209 - 223
Indexed
SSCI; SCOPUS scopus
Abstract
The purpose of this paper is to investigate the Korean public relations practitioners' perceptions toward ethical issues, individual practices, and ethical standards in the context of ethical ideology. The survey was conducted with the Korean public relations practitioners. A 2 (Relativism: High/Low) × 2 (Idealism: High/Low) factorial design was devised for the analysis. The MANOVA results showed that ethical ideology (idealism and relativism) had significant effects on ethical decision-making. Idealistic ideology had a main effect on ethical issues, individual practices, and ethical standards. However, relativistic ideology only affected the decision-making process related to ethical issues. No interaction effects were detected. This study indicated that the individual's ethical ideology could be an important variable in explaining the outcomes of the individual's ethical decision-making among Korean public relations practitioners.
DOI
10.1023/A:1022281507601
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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