View : 20 Download: 0

Factors affecting bloggers' knowledge sharing: An investigation across gender

Title
Factors affecting bloggers' knowledge sharing: An investigation across gender
Authors
Chai S.Das S.Rao H.
Ewha Authors
채상미
SCOPUS Author ID
채상미scopus
Issue Date
2011
Journal Title
Journal of Management Information Systems
ISSN
0742-1222JCR Link
Citation
vol. 28, no. 3, pp. 309 - 341
Indexed
SCIE; SSCI; SCOPUS WOS scopus
Abstract
Blogs have emerged as an innovative tool for sharing information and knowledge, and they command significant interest from information technology (IT) users as well as providers. Our study establishes a research framework to provide an understanding of the factors affecting knowledge sharing among bloggers in online social networks. The research results indicate that bloggers' trust, strength of social ties, and reciprocity all have a positive effect on their knowledge-sharing behavior. Further, the impact of each factor on such behavior varies by gender. Our results provide evidence that offline expected social norms tend to persist in the online blogosphere and that gender differences need to be considered as a significant factor in understanding the IT usage behavior in the context of social capital theory. For IT managers and blog service providers, our results also highlight the importance of being gender aware in an effort to elicit participation from all constituent members for the successful adoption and usage of blogs as a knowledge-sharing mechanism. © 2012 M.E. Sharpe, Inc.
DOI
10.2753/MIS0742-1222280309
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE