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Development study of evaluation indexes for internet business models

Title
Development study of evaluation indexes for internet business models
Authors
Kim M.S.Rhee Y.-A.Kym H.-G.
Ewha Authors
김효근
SCOPUS Author ID
김효근scopus
Issue Date
2009
Journal Title
Information
ISSN
1343-4500JCR Link
Citation
vol. 12, no. 5, pp. 1093 - 1108
Indexed
SCOPUS WOS scopus
Abstract
Under the prerequisite that virtual markets need a unit of analysis different than traditional markets, a business model was created as the unit of analysis for this research. In order to help choose an Internet business model that creates the most value, evaluation indexes for value-creation potential of Internet business models are developed. AHP method was used for this Study. In the first stage of the deduction process, the improved profits and the reduced costs factors are classified as quantitative and qualitative evaluation indexes with two dimensions are extracted by related studies. Then, the evaluation indexes are corrected, complemented and verified through the expert interview, and analytic hierarchy. The results were the improved profits dimension outweighed the reduced costs dimension, and each qualitative effect outweighed each quantitative effect. The overall consistency index showed to be 2%, which means that all the experts are determined to have rational consistency. © 2009 International Information Institute.
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경영대학 > 경영학전공 > Journal papers
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