Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김경민 | - |
dc.date.accessioned | 2016-08-28T11:08:24Z | - |
dc.date.available | 2016-08-28T11:08:24Z | - |
dc.date.issued | 2003 | - |
dc.identifier.issn | 0887-4417 | - |
dc.identifier.other | OAK-1548 | - |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/219252 | - |
dc.description.abstract | Although e-catalog is a central component of e-commerce sites, there has been little research on how to develop an effective e-catalog. The purpose of this research is to develop an e-catalog evaluation model that provides prioritized criteria for e-catalog development and evaluation. Using Analytic Hierarchical Process (AHP) methodology, a hierarchy of e-catalog evaluation criteria is constructed and their relative importance are identified. To check the validity of the evaluation model, the e-catalog of the selected e-commerce sites are evaluated using the model and the evaluation scores of the e-catalogs are compared with customer satisfaction rates of the sites. The results show that the e-catalog with a higher evaluation score has a better customer satisfaction rate. Based on the results, it is cautiously concluded that this study provides guidelines for developing an effective e-catalog that yields a higher customer satisfaction. | - |
dc.language | English | - |
dc.title | E-catalog evaluation criteria and their relative importance | - |
dc.type | Article | - |
dc.relation.issue | 4 | - |
dc.relation.volume | 43 | - |
dc.relation.index | SCIE | - |
dc.relation.index | SCOPUS | - |
dc.relation.startpage | 55 | - |
dc.relation.lastpage | 62 | - |
dc.relation.journaltitle | Journal of Computer Information Systems | - |
dc.identifier.wosid | WOS:000184235400009 | - |
dc.identifier.scopusid | 2-s2.0-0042198700 | - |
dc.author.google | Kim G.-M. | - |
dc.author.google | Lee G.-S. | - |
dc.contributor.scopusid | 김경민(8865076700) | - |
dc.date.modifydate | 20170511081005 | - |