Intertextuality in the translation of picture books of type "dual address"

Abstract

This article deals with the question of intertextuality in the translations of crossover picture books. Child and adult readers, who constitute dual readership, have different levels of encyclopedic competence in terms of textual actualization. Intertextuality, as one textual mechanism, shows that there is a correlation between dual reception and the background knowledge of readers. An intertextual connection results in either an inclusive or exclusive relationship in terms of dual readership. Therefore, the translation of allusions in such picture books means to scrutinize the encyclopedic distance between two readerships: the culture of origin and the culture of reception. In order to produce a target text, which may remain a crossover text, this gap must be conveyed accordingly.