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아토피화장품 패키지디자인에 관한 표현 연구

Title
아토피화장품 패키지디자인에 관한 표현 연구
Other Titles
A study on expression of atopy-cosmetics package design for adolescents : Focused on cosmetics package design for atopy
Authors
송민경
Issue Date
2010
Department/Major
디자인대학원 디자인학과광고·브랜드디자인전공
Publisher
이화여자대학교 대학원
Degree
Master
Advisors
김수정
Abstract
현재 아토피화장품을 분석해보면, 점차 다양 해져가는 연령층 유병률에 반해, 유아용 혹은 유아ㆍ성 인 공용이라는 포괄적 타 겟 층을 중심으로 분포되어 있어 세분화된 소비자층을 만족시키기에는 역부족이라 할 수 있다. 그 중 청소년 아토피 환자는 꾸준히 증가하고 있지만, 청소년을 위한 아토피화장품은 현재 전혀 없는 실정이다. 청소년 아토피환자는 외모에 관심도가 높고 신체적, 생리적, 심리적으로 빠르게 성장하는 제2차의 성장 시기임에도 불구하고, 아토피의 잦은 재발과 증상 악화로 인한 결석, 사회활동 제약과 노출된 부위의 신체 추 형을 야기할 수 있다는 점으로 인해 성격형성이나 대인관계의 발달에도 영향을 미치고 있다. 따라서 이러한 아토피 청소년을 위한 이해와 아토피화장품의 개발이 시급하다. 본 연구는 아토피화장품의 타 겟 층과 제품의 세분화의 필요성을 토대로 청소년 아토피화장품 패키지디자인 표현연구를 진행하였으며, 디자인 표현요소(용기형태, 색상, BI, 일러스트레이션)를 기준으로 국내외 아토피화장품 디자인을 분석하고, 이 결과를 토대로 CNP 화장품 패키지디자인을 리뉴얼 하였다. 본 연구와 관련하여 보다 전문화 되고 차별화 되어질 아토피화장품 패키지디자인에 대하여 새로운 가치와 연구의 기준을 제시하는 계기가 될 것이다. 앞으로 이 분야의 다양한 제품 개발과 지속적인 관심 및 후속 연구가 활발히 진행되어야 한다고 생각한다.;With the rapid changes of life environment because of westernization and industrialization, the population suffering from atopy is gradually increasing in the world and prevalence rate of atopic dermatitis diagnosed by doctors is showing an exponential growth from 12.0 persons per 1,000 persons in 2001 to 91.4 persons, by 661% in 2005. Like this, as population suffering from atopy is increasing, consumers for atopy-cosmetics are growing. And the atopy-cosmetics are used for not only cosmetics but also medicines with the effect 'Cosmeceuticals' added by treatment or prevention. Because of these distinct characteristics, hospitals, clinics and pharmaceutical companies are recently releasing atopy-cosmetics competitively and distribution lines are expanded by various courses from pharmacies to large-scale discount stores or on-line shops. In these environments, each enterprise put much emphasis on the role of package design as an effort to make people cognize their own products discriminatively from other competitive products. And according to this stream, the interest in a differentiated design is increased gradually in the industry. Now, if analyzed atopy-cosmetics, it can be wanting in ability to satisfy segmented consumers because it is distributed to inclusive targeting ages of only children or both childrenㆍadults, in comparison with prevalence rate of the ages diversified gradually. Amrisothem, the youthful patients of atopy have been increased continuously but there is no atopy-cosmetics for adoleanalyz at presaly. Although the youth patients of atopy are under a secondary sex character they are much interested in their own appeaoutces and grown physically, physiologically and emrtionally with rapidity, it makes an effort to character formation or personal relations development as it causes their absences by frequent recurrence of atopy and symptom aggrav causesrestriction of social activities and dysmorphia of expo of eody but s. Therefore, it's urgent to understand adoleanalyz suffered from atopy and develop atopy-cosmetics. Now, atopy-cosmetics can be divided to the design emphasizing the components for information delivery the cosmeceutical design emphasizing functional cosmetics 3)the design emphasizing their brands. But I analyzed the atopy package design based on expression factors(container type, color, BI, illustration) for design. Also, I think that products have to be segmented by effects as functional products. Based on results of this analysis, I conducted a renewal of cosmetics package for 'Atopy-n', atopy line of CNP Cosmetics Co., Ltd. and suggested the expression method of package design for adolescents.
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