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실버세대를 위한 인터넷 쇼핑몰 UI 디자인 가이드 제안

Title
실버세대를 위한 인터넷 쇼핑몰 UI 디자인 가이드 제안
Other Titles
The Internet shopping mall UI developments for a Silver generation : In User Experience Design centers
Authors
신지미
Issue Date
2011
Department/Major
디자인대학원 디자인학과광고·브랜드디자인전공
Publisher
이화여자대학교 디자인대학원
Degree
Master
Advisors
최유미
Abstract
국민소득향상, 가치관의 변화, 자유시간 증대, 신 소비층의 출현으로 소비 환경이 급속으로 변화하고 있고, 지식과 정보가 중심이 되고 있는 현재에 인터넷을 이용한 정보획득은 모든 사람에게 매우 중요한 일이 되었다. 그중에서도 의학 발달로 말미암아 세계적으로 실버세대가 증가하고 있다. 하지만, 상당 부분 차지하는 실버세대들은 아직도 인터넷 기술 기반의 환경 변화에 신속하게 적응하지 못하고 있는 듯하다. 그 이유는 대부분 사이트가 일반인을 대상으로 제작되었기 때문에 고령자들의 신체적, 정신적 특성이 고려되지 않았다. 그래서 실버세대의 인터넷의 사용에 대한 연구가 시급하다. 기존의 선행 연구는 대부분이 사이트의 디자인 요소에 집중되어 있고 실버세대의 인터넷 사용에 대한 실제적인 연구는 미비한 실정이다. 또한, 인터넷 쇼핑몰에서 점점 실버세대의 활동이 두드러지는 추세임에도 실버세대를 위한 인터넷 쇼핑몰의 연구 또한 미비한 실정이다. 본 연구의 목적은 실버세대의 인터넷 사용 활성화를 위해서 시각적인 요소를 강화하고 단순화된 정보 구조, 쉬운 마우스의 조작, 그리고 관심 있는 콘텐츠 내용으로 구성하여 실버세대들이 쉽고 편하게 인터넷을 이용하고 정보를 공유하여 노년 이후에 새로운 사회 참여의 가능성과 함께 자아 계발, 여가 선용의 기회를 얻는 데 이바지하고자 한다.;Due to the increasing national income, changing values, increasing leisure time, and the advent of a new consumer class, consumption environment is rapidly changing. Also in the current society where knowledge and information is essential, acquiring information through the internet is a very important matter. Especially, with the development in medical services, the number of silver generation is increasing world wide, and along with this global trend, our society is also becoming an aging society. However, the majority of the silver generation seem to be unable to quickly adjust to the rapid environmental changes derived from the development of internet technology. Thus, if the silver generation are provided with easier and more convenient internet use and are able to share information through the internet, they will be given the opportunity of self development and utilization of leisure along with a higher possibility of actively participating in the new society. However, as most of the internet sites are designed based on general users, the physical and psychological characteristics of the aged are not considered in the process of creating the internet sites. In this sense, the need of research on silver generation's internet usage seems highly imminent. Preexisting previous researches are mostly focused on the design features of internet sites while actual research made on silver generations' internet usage seems insufficient. Moreover, although the activity of silver generation in the internet shopping mall is becoming a significant trend, research on internet shopping malls for the silver generations is also inadequate. For the activation of silver generations' internet usage, utilization of wider visual features and simplified organization of knowledge, more convenient mouse operation and contents related to silver generations' interests are required, Therefore, in this research, first of all, understanding of the silver generation based on examinations of their current status and reference surveys have been made. Analyzing their basic demands, through questionnaires, observations and interviews, I've made practical observation and research of the inconveniences the silver generation have in using internet shopping malls. Accordingly, I suggest a guideline of web interface designs based on the real experiences of the silver generation using internet shopping, with the purpose of developing a prototype design, by analyzing the practical features that the silver generation mainly utilize. In addition, I would like to suggest a new shopping mall design guide that can be practically helpful for the silver generation, based on the analysis of the lifestyle of silver generation and research of the items of their interest. Currently, along with the increase of the number of internet users, the number of the aged using the internet is also growing. Therefore if an internet shopping mall, in which the web interface design standards for the aged have been applied, is proliferated, users of the elderly class would be able to more easily acquire information through web sites that have been strengthen in convenience.
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