衣服費 支出과 衣服購買行動에 관한 硏究

Abstract

本 硏究의 目的은 우리나라 1學年 男·女大學生이 入學前後와 1學期동안(5개월)에 消費한 衣服費와 衣服數 및 衣服購買行動과 環境과의 關聯性을 糾明하는데 있다. 調査는 質問紙로 하였는데, 男子用 30問項, 女子用 32問項으로 構成하였으며 모두 選多型으로 하였다. 調査는 서울市內 13個 大學의 男·女學生 1學年生 636名을 對象으로 하였고, 資料處理는 컴퓨터를 使用하여 度數分布, 平均値를 算出한 後 環境變因別 關係는 X²-檢證을 하였다. 本 硏究의 結果는 다음과 같다. 1. 衣服費는 7個環境變因과의 關係에서 男·女, 父의 月收入 및 自身의 용돈과 P<.001水準에서, 專攻系列과는 P<.05水準에서 有意的 差異가 있었다. 2. 衣服數는 7個環境變因과의 關係에서 男·女, 父의 學歷, 父의 職業, 父의 月收入 및 自身의 용돈과 P<.001水準에서 有意的 差異가 있었다. 3. 衣服購買行動과 男·女, 專攻系列과의 關係는 다음과 같다. 가. 衣服費 出處 衣服購買場所, 둘러보는 商店數, 衣服購買時 同伴者와 男·女와의 P<.01水準에서 有意的 差異가 있었다. 나. 衣服購買場所, 둘러보는 商店數, 衣服選擇者와 專攻系列과는 P<.05水準에서 有意的 差異가 있었다.

;The purpose of this study was to investigate clothing expenditure, number of clothes purchased and clothing purchasing practices of a group of college freshmen in Seoul during the first semester of their college life. The following problems were studied in this research: 1. The relationship between clothing expenditure and selected environmental factors. 2. The relationship between number of clothes purchased and selected enviormental factors. 3. The relationship between clothing purchasing practices and sex and major. The subjects were 636 college freshmen, composed of 327 girls and 309 boys from thirteen college in Seoul. The measures of clothing expenditure and number of clothes purchased were adopted form Tate (1961), Buller (1966) and Erwin (1974). The measures of clothing purchasing practices were adopted from Buller (1966), Kim (1970), Sin (1976) and Chai (1977). The relationships were measured by means of Chisquare (X^(2)). Findings in this study are as follows: 1. The result of the test revealed significant relationships between clothing expenditure and six environmental factors; sex, major, parent's education, parent's occupation, parent's income and student's pocket-money. 2. The result of the test revealed significant relationships between number of clothings and five environmental factors; sex, parent's education, parent's occupation, parent's income and student's pocket-money. 3. The result of the test revealed significant relationships between six clothing purchasing practices and sex and major. 1) The data showed that there are significant relationships between five clothing purchasing practices and sex. 2) The data showed that there are significant relationships between four clothing practices and major.