사용자 감성을 기반으로 하는 On-line 상의 Typography 사용에 관한 연구

Abstract

This study attempts to propose selection standards to increase user's functional desire and emotional desire by selecting appropriate typography on-line in web creation for suggesting a web creation method satisfying user's various emotions. In fact, considering both design and typography can arouse individual emotional responses, design has difficulty in giving rise to the same impression for a range of users while typography has more difficulty in preparing standard to lead user's objective satisfaction than design owing to the variety of kind and application of typeface as its material. Typography means 'Designing with type - that is, designing made of typeface,' and selection of typeface on-line is recognized to be also important unlike off-line as a factor of information design as Internet use has rapidly increased recently. Likewise, rapid development of digital creation tools enables the public to create easily multimedia desist (web design) that has been deemed to be solely a field of professionals. However, as information design on-line has uniqueness as a digital medium, the public should also understand basic factors of multimedia design for Internet use and creation with high satisfaction, and objective standards should be prepared accordingly. Nevertheless, engineering study on multimedia and study on color images continue to be performed while standard of typography as an important factor is not prepared. This study is to help the public solve problems of typography as a part of design factors, propose selection standard of typeface with emotional study, recognize its importance, and promote one step the level of typography, and to provide designers with data to understand responses of Internet users to each typeface. Emotional engineering used in base study for such objective is a technology that translates human images or feelings into physical design factors and designs them concretely. It has been much used in various design factors and its importance has been strengthened as it leads more psychological behaviors than other factors. Typography occupies very important position as a design factor in the field of multimedia design on a large scale and in the field of web design on a small scale and its functional role is deemed to significant as a factor stimulating satisfaction at Internet use and creation. Therefore, typography on-line based on user's emotion intended in this study is a detailed method to measure and evaluate quantitatively emotions, which users or creators have vaguely, by using tools enabling to understand the satisfaction of multimedia users and creators more objectively.;본 연구의 목적은 웹사이트 제작시 중요한 디자인요소의 하나인 타이포그래피의 사용에 있어서 사용자 감성에 부합 될 수 있는 타이포그래피 의 중요한 재료가 되는 타입페이스 선택의 기준을 제시하고자 하는 데에 있다. 이를 위해서 먼저 감성공학을 이용하여 웹 디자이녀와 인터넷 사용자들이 다양한 타이포그래피에 반응하는 감성을 제공하여 디자인 과정에 활용 할 수 있도록 한다. 이는 웹사이트 제작자와 사용자들 간의 객관적인 커뮤니케이션을 가능하게 하여, 양측 모두가 인터넷 사용시 타이포그래피를 통해 느끼는 감성을 보다 효율적으로 접근하여 원활한 의사소통을 이루도록 하는 효과를 가진다.