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사회과학대학
커뮤니케이션·미디어학전공
Journal papers
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Results 1-6 of 6 (Search time: 0.0 seconds).
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Issue Date
Title
Author(s)
Type
2018
Nonprofit fundraising with virtual reality
유승철
Article
2015
Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors
유승철
Article
2014
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
유승철
Article
2014
Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store
유승철
Article
2014
Effects of violent television programmes on advertising effectiveness among young children Findings from a field experiment of kindergarten samples in South Korea
유승철
Article
2017
Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games
유승철
Article
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Shopper behavior
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Co-shopper influence
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Computer mediated communication
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Consumer behavior
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contextual advertising
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Digital shopping
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fundraising
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game context
1
Hedonic shopping motivation
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Impulsive purchase
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