Showing results 1 to 2 of 2
Issue Date | Title | Author(s) | Type |
---|---|---|---|
2020 | Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language | Eunice Eun-Sil Kim(김은실) | Article |
2020 | Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post [照片墙网红营销:公开赞助, 网红信誉以及品牌可信度如何影响照片墙促销效果] | Eunice Eun-Sil Kim(김은실) | Article |