2017 | A novel two-step rating-based ‘double-faced applicability’ test. Part 1: Its performance in sample discrimination in comparison to simple one-step applicability rating | 이혜성 | Article |
2017 | A novel two-step rating-based ‘double-faced applicability’ test. Part 2: Introducing a novel measure of affect magnitude (d′A) for profiling consumers’ product usage experience based on Signal Detection Theory | 이혜성 | Article |
2007 | Can the same-different test use a β-criterion as well as a τ-criterion? | 이혜성 | Article |
2017 | Cognitive decision strategies adopted by consumers in reminder difference tests: Influence of the authenticity test | 이혜성 | Article |
2017 | Comparative categorization method: Using 2-AFC strategy in constant-reference duo-trio for discrimination of multiple stimuli from a reference | 이혜성 | Article |
2007 | Comparison of performance in the A-Not A, 2-AFC, and same-different tests for the flavor discrimination of margarines: The effect of cognitive decision strategies | 이혜성 | Article |
2019 | Consumer acceptance measurement focusing on a specified sensory attribute of products: Can the attribute-specified degree of satisfaction-difference (DOSD) method replace hedonic scaling? | 이혜성; 김민아 | Article |
2015 | Consumer context-specific sensory acceptance tests: Effects of a cognitive warm-up on affective product discrimination | 이혜성 | Article |
2018 | Degree of satisfaction-difference (DOSD) method for measuring consumer acceptance: A signal detection measurement with higher reliability than hedonic scaling | 이혜성; 김민아 | Article |
2018 | Degree of satisfaction-difference (DOSD) method for measuring consumer acceptance: Comparative and absolute measures of satisfaction based on signal detection theory | 이혜성 | Article |
2012 | Discriminations of the A-Not A difference test improved when " A" was familiarized using a brand image | 이혜성 | Article |
2014 | Higher performance of constant-reference duo-trio test incorporating affective reference framing in comparison with triangle test | 이혜성 | Article |
2021 | Investigating effects of cognitively evoked situational context on consumer expectations and subsequent consumer satisfaction and sensory evaluation | 이혜성 | Article |
2020 | Observed discriminability is more variable than predicted by signal detection theory | 이혜성 | Article |
2007 | Sensory difference tests for margarine: A comparison of R-Indices derived from ranking and A-Not A methods considering response bias and cognitive strategies | 이혜성 | Article |
2018 | Signal detection-based satisfaction measure of the holistic product usage experience with and without the ‘double-faced applicability’ test | 이혜성 | Article |
2022 | The observed variance of dʹ estimates compared across the 2-AFCR, Triangle, and Tetrad tasks | 이혜성 | Article |
2009 | Variants of A Not-A and 2AFC tests: Signal Detection Theory models | 이혜성 | Article |
2018 | Variation of d′ estimates in two versions of the A-Not A task | 이혜성 | Article |