2017 | A novel two-step rating-based ‘double-faced applicability’ test. Part 1: Its performance in sample discrimination in comparison to simple one-step applicability rating | 이혜성 | Article |
2017 | A novel two-step rating-based ‘double-faced applicability’ test. Part 2: Introducing a novel measure of affect magnitude (d′A) for profiling consumers’ product usage experience based on Signal Detection Theory | 이혜성 | Article |
2008 | A predictive model for sensory difference tests accounting for sequence effects | 이혜성 | Article |
2015 | A Thurstonian Model and Statistical Inference for the 2-Alternative Choice Test with Both Test Pairs and Placebo Pairs | 이혜성 | Article |
2015 | Affective discrimination methodology: Determination and use of a consumer-relevant sensory difference for food quality maintenance | 이혜성 | Article |
2010 | Affective same-different discrimination tests for assessing consumer discriminability between milks with subtle differences | 이혜성 | Article |
2022 | An analytical psychometric function for the dual reference duo-trio (DRDT) method | 이혜성 | Article |
2007 | Can the same-different test use a β-criterion as well as a τ-criterion? | 이혜성 | Article |
2017 | Cognitive decision strategies adopted by consumers in reminder difference tests: Influence of the authenticity test | 이혜성 | Article |
2017 | Comparative categorization method: Using 2-AFC strategy in constant-reference duo-trio for discrimination of multiple stimuli from a reference | 이혜성 | Article |
2010 | Comparison of d′ estimates produced by three versions of a duo-trio test for discriminating tomato juices with varying salt concentrations: The effects of the number and position of the reference stimulus | 이혜성 | Article |
2007 | Comparison of performance in the A-Not A, 2-AFC, and same-different tests for the flavor discrimination of margarines: The effect of cognitive decision strategies | 이혜성 | Article |
2020 | Confirmation of odd sample bias in triadic design preference tests with a no-preference option, using confusable stimuli, and a solution | 이혜성; 김민아 | Article |
2019 | Consumer acceptance measurement focusing on a specified sensory attribute of products: Can the attribute-specified degree of satisfaction-difference (DOSD) method replace hedonic scaling? | 이혜성; 김민아 | Article |
2015 | Consumer context-specific sensory acceptance tests: Effects of a cognitive warm-up on affective product discrimination | 이혜성 | Article |
2010 | d' and variance of d' for four-alternative forced choice (4-AFC) | 이혜성 | Article |
2008 | Decision strategies determined from the shape of the same-different roc curve: What are the effects of incorrect assumptions? | 이혜성 | Article |
2018 | Degree of satisfaction-difference (DOSD) method for measuring consumer acceptance: A signal detection measurement with higher reliability than hedonic scaling | 이혜성; 김민아 | Article |
2018 | Degree of satisfaction-difference (DOSD) method for measuring consumer acceptance: Comparative and absolute measures of satisfaction based on signal detection theory | 이혜성 | Article |
2015 | Development of A Consumer-Relevant Lexicon for Testing Kitchen Cleansers Considering Different Product Usage Stages | 이혜성 | Article |
2008 | Development of sample preparation, presentation procedure and sensory descriptive analysis of green tea | 김광옥; 이혜성 | Article |
2007 | Difference test sensitivity: Cognitive contrast effects | 이혜성 | Article |
2008 | Difference test sensitivity: Comparison of three versions of the duo-trio method requiring different memory schemes and taste sequences | 김광옥; 이혜성 | Article |
2012 | Discriminations of the A-Not A difference test improved when " A" was familiarized using a brand image | 이혜성 | Article |
2003 | Drinking hot coffee: Why doesn't it burn the mouth? | 이혜성 | Article |
2015 | Duo-Trio Difference-Preference Test with Two Replications: Use of Psychological Biases for Measuring Meaningful Preference | 이혜성 | Article |
2017 | Effect of culture on sensory and consumer research: Asian perspectives | 이혜성 | Review |
2020 | Effect of thinking style and consumption purpose on food choice: A case study with yogurt using a discrete choice experiment and eye-tracking | 이혜성; 김민아 | Article |
2008 | Effects of steeping temperatures and periods of waxy rice on expansion properties of Gangjung (a traditional Korean oil-puffed rice snack) | 김광옥; 이혜성 | Article |
2012 | Estimation of the Thurstonian model for the 2-AC protocol | 이혜성 | Article |