Browsing byAuthorEunice Eun-Sil Kim(김은실)
Showing results 5 to 8 of 8
| Issue Date | Title | Author(s) | Type |
|---|---|---|---|
| 2018 | #Me and brands: understanding brand-selfie posters on social media | Eunice Eun-Sil Kim(김은실) | Article |
| 2021 | Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users | Eunice Eun-Sil Kim(김은실) | Article |
| 2020 | Social break up: Why consumers hide and unlike brands on Facebook | Eunice Eun-Sil Kim(김은실) | Article |
| 2023 | The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising | Eunice Eun-Sil Kim(김은실) | Article |
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