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Browsing bySubjectInfluencer marketing
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
Type
2020
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post [照片墙网红营销:公开赞助, 网红信誉以及品牌可信度如何影响照片墙促销效果]
Eunice Eun-Sil Kim(김은실)
Article
2024
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
박민정
Article
1
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